This study examined the media consumption of Ghanaian football fans during the Covid-19 pandemic as match day attendances were banned. Using surveys developed with Google form, purposive and snowballing sampling techniques were employed to gather data from social media platforms (WhatsApp and Facebooks) of two Ghanaian Premier League club’s fans (N=305). Based on the results, Ghanaian football fans consumed more sport products on television (46.2%), preferred live matches to recorded matches (M=4.54, S.D.=1.84) and use team apps the most (34.1%). Again, the result of the independent sample t-test showed that highly identified fans frequently consumed more sports products than moderate to lowly identified fans (t=-13.045, p=0.000, M=3.93 S. D=0.76). The findings provide evidence to team managers and football administrators on where to engage fans during pandemics and how to generate revenue based on the media consumption of the fans.
Keywords:Sports fans, media, covid-19, football clubs, and consumption.